When it comes to doing business in the digital landscape, there’s a lot local companies can learn about adding value to the customer experience and sustaining brand loyalty. Local businesses have not yet optimised the potential of mobile technology in loyalty programmes and have used it in limited ways. The digital loyalty programme of American coffeehouse, Starbucks, is seen as a global success story with 10.4m active members, says Nolan Daniel, director of Paradigm Group
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